Freshwater Lures

Freshwater fisherman are always looking for an added edge, the one small advantage that will increase their chances of landing the catch of a lifetime.

Though gaining this edge just got a whole lot more expensive with the increasing trend in freshwater fishing lures of pricier swimbait type baits.

During the last twelve months swim bait lures have been gaining popularity as far as fresh water lures go. Unfortunately the costs of such lures have yet to come down as some of the new swimbaits on the market fetch $50 a pop.



One such swim bait is the Tru Life Swimbait by Tru Tungsten and although this lure would have to be one of the latest and greatest of swim bait lures currently available, just the same losing a just a few of these babies could make for a very expensive fishing trip.

Although as the old adage goes ‘you get what you pay for’ that goes double for True Life Swim Baits.

If one thing is strikingly obvious about these baits, it’s their size. One could entertain the idea that these lures were made in the Land of the Giants they are that large. Although True Life Swimbaits come in a variety of sizes, shapes, colors and species, the largest models of these lures have drawn the most appeal.



Simply because the larger model lures are obviously designed to catch the truly monstrous fish often sought after in pro tournaments.

Some of the standout features of this line of swim bait lures are there extremely life like appearance, their natural swimming motion through the water on retrieve and their unique adjustable weight system enabling a custom fall rate.



The makers of the Tru Life Swimbait, Tru Tungsten have collaborated with Ish Monroe and Matt Newman to produce the ideal competition grade swimbait lure having the characteristics of three different swimbait lures in a single product with the unique customizable weighting system.

Although this seems to be a great lure to help you land those freshwater monsters, the price of these lures may put just a few people off.

In any case these lures as with any other lure won’t guarantee you will catch more fish, just bigger ones!

When it comes to custom tackle nothing is more important than attention to detail.

That’s why Omega jigs are regarded as the best custom tackle producers bar none!

Their jigs are as close as you can get to perfection for freshwater fishing lures and their attention to detail would almost put the Mona Lisa to shame.

Omega jigs are quite literally a piece of artwork!

Omega has a number of jigs of various flavors but probably the most favored and most versatile is the Pro-Mega.

This jig is perfect for deep water structure fishing though it’s perfectly at home fishing through grass and weeds as well. A more versatile jig you’ll be hard pressed to find.

Omega custom tackle developed the Pro – Mega jig together with Todd Barnes and Roger Fitzpatrick, a deep water specialist.

Fitzpatrick says....

“The ever popular football jig still has its place on rocky structures, however, the new Pro-Mega structure jig has no limitations,” says Fitzpatrick.

“The football jig is one of the greatest tools ever designed for fishing structure, but it has a tendency to hang up around wood.”

The new Pro-Mega Jig by OMEGA Custom Tackle is available in 3/8, 5/8, and 7/8 oz. versions.


The Pro Mega jig is also equipped with the same standard features as the rest of Omega Custom Tackle’s line.

Such as an over sized skirt collar with a rattle band for holding two Omega rattles, collared skirts a trailer keeper for holding any type of soft plastic, and an optimum-angled fiber weed guard.